If you’re a strategic thinker and a creative problem-solver, then advancing in a career in marketing could be a good choice for you. Marketing is a diverse field that involves in-demand skills desired by top employers, large and small. It’s also a growing field, particularly in the digital realm. Successful marketers will be analytical, creative and know how to leverage technology.
The BBA in Business Administration: Marketing, offered fully online, provides a robust foundation in business. From the highly ranked School of Business, you will gain valuable skills in communication, collaboration, creativity, relationship building and planning. You will learn to implement strategies related to product, place/distribution, price and promotion; analyze market segments and generate effective plans; leverage relevant sources to determine and support marketing actions; and apply analytical rigor to decisions.
Graduates pursue a variety of careers in marketing, including brand/product management, marketing research/analytics, sales management, advertising, business-to-business marketing, digital and social media, consulting, and supply chain management. You could be a product manager, social media strategist or market research analyst, among other dynamic jobs.
How to Get in
Students applying to the BBA in Business Administration-Marketing program apply through UW-Madison Online. UW–Madison Online undergraduate programs are for those applying as transfer students (i.e., those transferring at least 12 college credits). UW-Madison re-entry students may also be considered. For more information, visit the UW-Madison Online admissions website.
University General Education Requirements
All undergraduate students at the University of Wisconsin-Madison are required to fulfill a minimum set of common university general education requirements to ensure that every graduate acquires the essential core of an undergraduate education. This core establishes a foundation for living a productive life, being a citizen of the world, appreciating aesthetic values, and engaging in lifelong learning in a continually changing world. Various schools and colleges will have requirements in addition to the requirements listed below. Consult your advisor for assistance, as needed. For additional information, see the university Undergraduate General Education Requirements section of the Guide.
| General Education |
* The mortarboard symbol appears before the title of any course that fulfills one of the Communication Part A or Part B, Ethnic Studies, or Quantitative Reasoning Part A or Part B requirements. |
Requirements
The Wisconsin Bachelor of Business Administration (BBA) in Business Administration online degree program combines general liberal education requirements with a broad coverage of core business disciplines to create a strong academic foundation upon which students delve deeply into their majors.
School of Business Liberal Studies Requirements
Liberal studies requirements must be completed prior to graduation.
| Code | Title | Credits |
|---|---|---|
| Communication Part A | ||
| Complete one course designated Communication Part A or completion of Communication Part A based on UW Placement Test | 0-3 | |
| Economics | ||
| Select one of the following: | 4 | |
| Principles of Microeconomics | ||
| Principles of Economics-Accelerated Treatment | ||
| Human Behavior | ||
| Complete one course in Psychology or Sociology | 3 | |
| Math | ||
| Three credits satisfied by placement exam or one of the following courses: | 0-4 | |
| Literature | ||
| Select one 3 (or more) credit course designated Literature (L) | 3 | |
| Science | ||
| Select six credits designated Biological, Natural or Physical Science. Courses in Mathematics and Statistics cannot be used to fulfill this requirement. | 6 | |
| Ethnic Studies | ||
| Select one 3 (or more) credit course designated Ethnic Studies (e) | 3 | |
| Ethics | ||
| Select one of the following: | 3-4 | |
| Introductory Ethics | ||
| Ethics in Business | ||
| Contemporary Moral Issues | ||
| Environmental Ethics | ||
| Total Credits | 22-30 | |
Business Fundamentals Requirement
All students must take the following:
| Code | Title | Credits |
|---|---|---|
| GEN BUS 110 | Personal and Professional Foundations in Business | 1 |
| GEN BUS 106 | Foundational Skills for Business Analysis | 1 |
| GEN BUS 206 | Beginning Data Analysis for Business | 3 |
| GEN BUS 207 | Intermediate Data Analysis for Business | 3 |
| GEN BUS 360 | Workplace Writing and Communication | 3 |
| ECON 102 | Principles of Macroeconomics | 3-4 |
| or ECON 111 | Principles of Economics-Accelerated Treatment | |
| ACCT I S 100 | Introductory Financial Accounting | 3 |
| ACCT I S 211 | Introductory Managerial Accounting | 3 |
| Total Credits | 20-21 | |
Business Core Requirement
| Code | Title | Credits |
|---|---|---|
| FINANCE/ECON 300 | Introduction to Finance | 3 |
| MARKETNG 300 | Marketing Management | 3 |
| M H R 300 | Managing Organizations | 3 |
| OTM 300 | Operations and Supply Chain Management | 3 |
| GEN BUS 301 | Business Law | 3 |
| Total Credits | 15 | |
BBA in Business Administration - Marketing Major Requirements
All Business Administration-Marketing majors must take MARKETNG 300 Marketing Management, which is a Business Core Requirement and a prerequisite for most of the undergraduate marketing courses. The BBA in Business Administration-Marketing major is a total of 15 credits consisting of the following 3 required courses and 6 credits of MARKETNG electives.
| Code | Title | Credits |
|---|---|---|
| Required Courses | ||
| MARKETNG 305 | Consumer Behavior | 3 |
| MARKETNG 310 | Marketing Research | 3 |
| MARKETNG 460 | Marketing Strategy | 3 |
| Elective Coursework | ||
| Select a minimum of 6 additional MARKETNG credits | 6 | |
| Total Credits | 15 | |
University Degree Requirements
| Total Degree | To receive a bachelor's degree from UW–Madison, students must earn a minimum of 120 degree credits. The requirements for some programs may exceed 120 degree credits. Students should consult with their college or department advisor for information on specific credit requirements. |
| Residency | Degree candidates are required to earn a minimum of 30 credits in residence at UW–Madison. "In residence" means on the UW–Madison campus with an undergraduate degree classification. “In residence” credit also includes UW–Madison courses offered in distance or online formats and credits earned in UW–Madison Study Abroad/Study Away programs. |
| Quality of Work | Undergraduate students must maintain the minimum grade point average specified by the school, college, or academic program to remain in good academic standing. Students whose academic performance drops below these minimum thresholds will be placed on academic probation. |
Learning Outcomes
- Apply analytical rigor to marketing decisions.
- Locate, evaluate, and leverage relevant sources to determine and support their marketing actions.
- Demonstrate the ability to formulate and implement marketing strategies related to product, place/distribution, price, promotion.
- Demonstrate the ability to evaluate and analyze appropriate market segments and generate effective marketing plans.
Four-Year Plan
This program is designed for transfer students, most of whom will enroll on a part-time basis. As such, there is not a four-year plan for this program. Please refer to the Requirements tab for more information about the curriculum and program plan.
Advising and Careers
Accessing Advising
Each UW-Madison Online student is assigned an academic advisor. The academic advisor will support the academic and personal success of each student including assisting students as they identify and clarify their educational goals, develop meaningful academic plans, and pursue their own Wisconsin experience.
Accreditation
AACSB International—The Association to Advance Collegiate Schools of Business
Accreditation status: Accredited. Next accreditation review: 2026–2027.