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The Digital Studies certificate explores how digital technology shapes the way we live, work, and communicate—while giving you hands-on experience creating digital media.

In the certificate courses, you will:

  • explore how digital tools influence our daily lives;
  • learn to design websites, produce content for social media, visualize data, and more; and
  • build a portfolio of digital work that prepares you for your career and everyday digital life.

Digital Studies students approach these topics from four different perspectives:

  • Digital Practice: Learn how to use digital tools to create high-quality digital content.
  • Digital Media: Understand and evaluate digital media to gain insights into digital cultures.
  • Digital Information: Discover how we use and create digital archives, databases, and other information tools.
  • Digital Forms: Explore how design influences the way we interpret and create digital content.

Students who complete the Digital Studies certificate will be able to produce their own digital media across a variety of mediums, preparing them for their future careers while also becoming more aware of the impact digital technologies have in their everyday lives. See examples of digital media projects students have completed on our Student Showcase page.

 

How to Get in

Declaring the Digital Studies Certificate

Students are eligible to declare the certificate at any point in their undergraduate career. They should declare it as early as possible to plan the required coursework. Students are encouraged to meet with the Digital Studies advisor to discuss certificate requirements and ensure it fits with their academic and career goals. Students who are ready to declare the certificate now may complete this form.

Requirements

The certificate requires a minimum of six courses and 16 credits. The courses must be distributed as follows:

Core Courses

Choose one course from this list:

COM ARTS 200Introduction to Digital Communication3
JOURN 175Media Fluency for the Digital Age3
L I S 201The Information Society4

Distribution

Choose one course from each area (a unique course must be taken to satisfy each area):

Digital Practice (P) Courses

ART 107Introduction to Digital Forms3
ART 309Digital Art and Code4
ART 409Digital Fabrication Studio4
ART 428Digital Imaging Studio4
ART 4293D Digital Studio I4
COM ARTS 155Introduction to Digital Media Production4
COM ARTS 355Introduction to Film and TV Production4
COM ARTS 449Sound Cultures: Podcasting and Music3
COM ARTS 465Editing and Post-production for Video and Film4
COM ARTS 468Producing for Internet TV and Film3
COM ARTS/​FOLKLORE  522Digital Storytelling for Social Media3
COMP SCI/​L I S  102Introduction to Computing3
COMP SCI 200Programming I3
COMP SCI 220Data Science Programming I4
GEOG 370Introduction to Cartography4
JOURN 411Multimedia Design4
JOURN 425Video Journalism4
JOURN 445Creative Campaign Messages4
JOURN 449Account Planning and Strategy4
JOURN 463Digital Media Strategies4
JOURN 464Public Relations Strategies4
JOURN 465Social Media Marketing Communications4
L I S 341Topics in Information Studies - Technological Aspects1-3
L I S 351Introduction to Digital Information3
L I S 440Navigating the Data Revolution: Concepts of Data & Information Science3
L I S 500Code and Power3
LSC 314Introduction to Digital Video Production3
LSC 332Digital and Print Media Design3
LSC 360Science Podcasting & Radio3
LSC 432Social Media for the Sciences3
LSC 450Documentary Photography for the Sciences3
LSC 532Web Design for the Sciences3

Digital Media (M) Courses

COM ARTS 330Music Industries and Popular Culture3
COM ARTS 335Social Media as Literature3
COM ARTS 343Human Communication in the Age of Artificial Intelligence (AI)3
COM ARTS 344Social Media & Well-Being3
COM ARTS 345Online Communication and Personal Relationships3
COM ARTS 346Critical Internet Studies3
COM ARTS 377Topics in Digital Studies (Communication Science & Rhetoric)3
COM ARTS 379Global Technology & Digital Culture3
COM ARTS 449Sound Cultures: Podcasting and Music3
COM ARTS 459New Media and Society3
COM ARTS 478Rhetoric and Power on the Internet3
COM ARTS 547Digital Game Cultures3
COM ARTS 577Dynamics of Online Relationships3
ENGL 178Digital Media, Literature, and Culture3
JOURN 463Digital Media Strategies4
JOURN 464Public Relations Strategies4
JOURN 465Social Media Marketing Communications4
JOURN 622The Impact of Emerging Media3
L I S 340Topics in Information Studies - Social Aspects3
L I S 510Human Factors in Information Security3
L I S/​NURSING  517Digital Health: Information and Technologies Supporting Consumers and Patients3
LSC 350Visualizing Science and Technology3
LSC 432Social Media for the Sciences3
LSC 440Digital Media and Science Communication3
LSC 460Social Media Analytics3
MARKETNG 355Marketing in a Digital Age3

Digital Information (I) Courses

COM ARTS 343Human Communication in the Age of Artificial Intelligence (AI)3
COM ARTS 344Social Media & Well-Being3
COM ARTS 345Online Communication and Personal Relationships3
COM ARTS 377Topics in Digital Studies (Communication Science & Rhetoric)3
COM ARTS 379Global Technology & Digital Culture3
COM ARTS 478Rhetoric and Power on the Internet3
COM ARTS/​JOURN/​LSC  617Health Communication in the Information Age3
GEOG 572Graphic Design in Cartography3-4
JOURN/​L I S  677Concepts and Tools for Data Analysis and Visualization3
L I S 202Informational Divides and Differences in a Multicultural Society3
L I S 301Information Literacies in Online Spaces3
L I S 340Topics in Information Studies - Social Aspects3
L I S 341Topics in Information Studies - Technological Aspects1-3
L I S 351Introduction to Digital Information3
L I S 440Navigating the Data Revolution: Concepts of Data & Information Science3
L I S 500Code and Power3
L I S 510Human Factors in Information Security3
L I S/​NURSING  517Digital Health: Information and Technologies Supporting Consumers and Patients3
LSC 460Social Media Analytics3
MARKETNG 375Social Media Marketing3
MARKETNG 445Digital Marketing Analytics3

Digital Forms (F) Courses

ART 107Introduction to Digital Forms3
ART 428Digital Imaging Studio4
ART 4293D Digital Studio I4
COM ARTS 155Introduction to Digital Media Production4
COM ARTS 335Social Media as Literature3
COM ARTS 355Introduction to Film and TV Production4
COM ARTS 465Editing and Post-production for Video and Film4
COM ARTS 468Producing for Internet TV and Film3
COM ARTS/​FOLKLORE  522Digital Storytelling for Social Media3
GEOG 370Introduction to Cartography4
GEOG 572Graphic Design in Cartography3-4
JOURN 411Multimedia Design4
JOURN/​L I S  677Concepts and Tools for Data Analysis and Visualization3
LSC 332Digital and Print Media Design3
LSC 350Visualizing Science and Technology3
LSC 450Documentary Photography for the Sciences3
LSC 532Web Design for the Sciences3

Capstone

The Capstone cannot be completed until students are in their senior year and have completed or are enrolled in their final course of the certificate.

COM ARTS 605Digital Studies Capstone1

Residence and Quality of Work

  • At least 9 Certificate credits in Residence
  • Minimum 2.000 GPA in all Certificate courses

Certificate Completion Requirement

This undergraduate certificate must be completed concurrently with the student’s undergraduate degree. Students cannot delay degree completion to complete the certificate.

Learning Outcomes

  1. To understand key theories and concepts related to digital studies and the historical context surrounding the creation of digital technologies.
  2. To gain familiarity with methods, concepts and tools needed to research and evaluate information related to digital studies.
  3. To think critically about how digital technologies work and their impact on society.
  4. To be able to create strategic communication content and self-expression using digital tools.
  5. To understand the professional and ethical principles related to the field of digital studies.

Advising and Careers

Make an appointment to talk with the Digital Studies advisor through Starfish.

Connecting with the Digital Studies advisor as early as possible helps you create a meaningful course plan and stay on track as you complete the certificate requirements. The advisor is available to consult on a variety of topics including:

  • declaring the certificate;
  • course selection;
  • studying abroad;
  • job and internship opportunities related to digital media; and
  • preparing for the job market after graduation.

Course Planning

The Requirements section lists the courses that make up the Digital Studies certificate. To see which courses are offered in a specific term, visit the program’s Courses page. There you’ll also find details on prerequisites, limited-enrollment courses, and application requirements.

Resources and Career Preparation

Digital Media Student Organization

The Digital Media Organization spotlights the wealth of career opportunities in the digital age through diverse speakers and interactive activities. Our goal is to inspire and empower attendees by providing a comprehensive glimpse into the vast landscape of digital employment.

Creative Support

Digital Studies Alumni + Mentor Program

Since 2012, over 2,000 students have graduated with a Digital Studies certificate. To learn more about what our alumni are up to, visit the Alumni Profiles page. Digital Studies students also have the opportunity to participate in the Alumni Mentor Program, giving them the opportunity to work one-on-one with an alumni in their field for one academic year.

Study Abroad

Learning in Letters & Science emphasizes discovery, growth, understanding different perspectives, and challenging yourself, which makes studying abroad an excellent fit for many L&S students: studyabroad.wisc.edu

As a university with global influence, we have more than 300 study abroad programs in over 80 countries. These vary in length, academic focus, teaching format, language requirements, cost, and level of independence. There are many programs to complement every major and any year of college (including the final semester)—and all meet UW–Madison’s high academic standards. Students admitted into Letters & Science can even choose a short program in the summer before they start college or their whole first year: studyabroad.wisc.edu/launch. Talk with your academic advisor about how studying abroad might fit with your academic plan.

SuccessWorks

SuccessWorks at the College of Letters & Science helps you turn the academic skills learned in your classes into a fulfilling life, guiding you every step of the way to securing jobs, internships, or admission to graduate school.

Through one-on-one career advising, events, and resources, you can explore career options, build valuable internship and research experience, and connect with supportive alumni and employers who open doors of opportunity.