Management studies focus on the activities of leadership, power, decision-making, organizational structure and change, strategy and policy, and the integration of organizational functions. If you aim to be an entrepreneur or advance in a leadership position in a private business, government or nonprofit organization, a BBA in Management is a good fit for you.
Through UW–Madison Online, you’ll learn from top faculty in the field. From the highly ranked School of Business, you will gain valuable skills in communication, collaboration, planning, problem solving and building relationships. You will learn to develop successful team structures that maximize performance, design systems to achieve strategic objectives in a global business environment, diagnose problems and design effective interventions, and evaluate an organization to maximize its competitive advantage within an industry.
This degree will prepare you to work for businesses large and small or for yourself as a business owner or entrepreneur. Top industries hiring in this field include finance and insurance, health care and social assistance, professional/scientific/technical services and manufacturing. The BBA in Business Administration: Management, offered fully online, will equip you for a broad array of careers, from business owner to talent acquisition manager or compensation analyst, to name just a few.
How to Get in
Students applying to the BBA in Business Administration-Management program apply through UW-Madison Online. UW–Madison Online undergraduate programs are for those applying as transfer students (i.e., those transferring at least 12 college credits). UW-Madison re-entry students may also be considered. For more information, visit the UW-Madison Online admissions website.
University Requirements
All undergraduate students must complete both the following Core General Education (Core GenEd) and University Degree and Quality of Work requirements. The requirements below apply to students whose first term at UW-Madison or whose earliest post-high school college attendance at any institution is Summer 2026 or later.
Students whose first term at UW-Madison or whose earliest post-high school college attendance at any institution occurred before Summer 2026 should refer to the archived Guide for the requirements that apply to them.
Core General Education (Core GenEd) Requirements
| Civics & Perspectives | 3 credits of Civics & Perspectives coursework. |
| Communication & Literacy | 6 credits of Communication & Literacy coursework. This requirement may be partially satisfied by a qualifying placement test score. For more information see this tiny url: https://go.wisc.edu/qualifyingenglishplacement |
| Humanities & Arts | 6 credits of Humanities & Arts coursework. |
| Mathematics & Quantitative Reasoning | 6 credits of Mathematics & Quantitative Reasoning coursework. This requirement may be partially satisfied by a qualifying placement test score. For more information see this tiny url: https://go.wisc.edu/qualifyingmathplacement |
| Natural Science & Wellness | Complete both:
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| Social & Behavioral Science | 3 credits of Social & Behavioral Science coursework. |
| Total Credits | 30 credits. |
For more information see the policy.
University Degree and Quality of Work Requirements
All undergraduate degree recipients must complete the following minimum requirements. Requirements for some programs will exceed these requirements; see program requirements for additional information.
| Total Degree | 120 degree credits. |
| Residency | Complete 30 credits in residence. A course is considered “in residence” if it is taken when in undergraduate degree-seeking status and:
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| Quality of Work | Achieve at least the minimum grade point average specified by the school, college, and/or academic program. |
| Math | Demonstrate minimal mathematics competence by: |
| English Language | If required to take the UW-Madison English as a Second Language Assessment Test (MSN-ESLAT), demonstrate minimal English language competence by:
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| Language | Complete one:
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| Major Declaration | Declare and complete the requirements for at least one major. |
School of Business BBA Requirements
The Wisconsin Bachelor of Business Administration (BBA) in Business Administration online degree program combines core general education requirements with a broad coverage of core business disciplines to create a strong academic foundation upon which students delve deeply into their majors.
Liberal Studies
Liberal studies requirements must be completed prior to graduation.
| Communications A | Complete either:
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| Microeconomics | Complete one: |
| Macroeconomics | Complete either: |
| Social Science | One 3+ credit course with the Social Science designation. |
| Math | Complete one: |
| Humanities, Literature and Arts | Two 3+ credit courses with the Humanities or Literature designations. |
| Science | 6 credits with the Biological, Natural, or Physical Science designations. Courses in or cross-listed with MATH or STAT cannot be used to meet this requirement. |
| Ethnic Studies | One 3+ credit course with the Ethnic Studies designation. |
| Ethics | Complete one: |
Business Fundamentals
| Code | Title | Credits |
|---|---|---|
| GEN BUS 110 | Personal and Professional Foundations in Business | 1 |
| GEN BUS 106 | Foundational Skills for Business Analysis | 1 |
| GEN BUS 206 | Beginning Data Analysis for Business | 3 |
| GEN BUS 207 | Intermediate Data Analysis for Business | 3 |
| GEN BUS 301 | Business Law | 3 |
| GEN BUS 360 | Workplace Writing and Communication | 3 |
| ACCT I S 100 | Introductory Financial Accounting | 3 |
| Total Credits | 17 | |
Business Core
| Code | Title | Credits |
|---|---|---|
| ACCT I S 211 | Introductory Managerial Accounting | 3 |
| FINANCE/ECON 300 | Introduction to Finance | 3 |
| MARKETNG 300 | Marketing Management | 3 |
| M H R 300 | Managing Organizations | 3 |
| OTM 300 | Operations and Supply Chain Management | 3 |
| Total Credits | 15 | |
Business Graduation Requirements
| Cumulative Credits | Students must earn 120 degree credits. |
| Quality of Work | Students must maintain a minimum cumulative grade point average of 2.000. |
| Residency | Students must complete 30 degree credits in residence at UW–Madison. |
BBA in Business Administration - Management Major Requirements
| Code | Title | Credits |
|---|---|---|
| Required Courses | ||
| M H R 401 | Leading Teams | 3 |
| M H R 423 | Strategic Management | 3 |
| M H R 628 | Negotiations | 3 |
| Elective Coursework | ||
| Select a minimum of 6 additional M H R credits | 6 | |
| Total Credits | 15 | |
Learning Outcomes
- Understand that the management of human resources is vital to a successful business strategy and organizational effectiveness.
- Develop successful team structures that mitigate decision-making pitfalls and interpersonal conflict while maximizing team performance.
- Design successful organization structures to achieve strategic objectives and execute operational plans within a global business environment.
- Diagnose management and organizational problems from an internal or external consultant's perspective and design interventions to enhance organizational effectiveness.
- Evaluate an organization's internal capabilities and external pressures and maximize its competitive advantage within an industry.
Four-Year Plan
This program is designed for transfer students, most of whom will enroll on a part-time basis. As such, there is not a four-year plan for this program. Please refer to the Requirements tab for more information about the curriculum and program plan.
Advising and Careers
Accessing Advising
Each UW-Madison Online student is assigned an academic advisor. The academic advisor will support the academic and personal success of each student including assisting students as they identify and clarify their educational goals, develop meaningful academic plans, and pursue their own Wisconsin experience.
Accreditation
AACSB International—The Association to Advance Collegiate Schools of Business
Accreditation status: Accredited. Next accreditation review: 2026–2027.